Ariane

Griffiths_Fam_2014-040 I am a creative individual with over ten years of experience, strong organizational and project management skills and a willingness to collaborate. I excel in a fast paced environment and am accustomed to tight deadlines.

Web Development: Experience working with WordPress, Blogger, Drupal, Joomla, SquareSpace in creation of numerous websites, including e-commerce and informational sites. Experience working with (X)HTML4/5, Actionscript, PHP, CSS2/3, JavaScript, XML, jQuery & SQL/MySQL.

Marketing Coordination: Creation and production of marketing plans and subsequent creation of marketing calendar. Organization of print production and graphic design coordination. Consulting on what types of marketing methods would best suit company objectives.

Event Planner: Development and organization of various special events – consumer festivals and small business trade shows. Craft show production and coordination.

Award Winning Entrepreneur, Web Weaver, Graphic Designer Wannabe, Social Media Advocate, TV Show Host, Continuing Education Instructor, Marketing Maven, Infographic Junkie, Idea Generator, Small Biz Cheerleader, & Seeker of Fun!

Work Experience

Owner – Licensee ~ York Region Mompreneurs

– Present (2 years 2 months)York Region

• Connecting members to other women and businesses in the community
• Providing affordable ways for members to promote their businesses
• Advocating for members and all mompreneurs within the community
• Presenting opportunities to raise awareness and funding for local charitable organization

Web Developer, Designer & Social Media Advocate – Ariane Griffiths | Web • Media • Design

– Present (11 years 8 months)Toronto, Canada Area

Responsible for the conceptualization, coordination and
production of branding, marketing materials, and CMS
platforms as well as Facebook Page creation, coding and
implementation
• Provision of direction to staff to ensure flawless execution
of all website and application development projects,
within designated timelines and budget
• Provision of training and documentation to clients on usage
and processes for future reference
• Development of strategies to grow clients’ social media
presence in collaboration with shareholder objectives
• Responsible for the execution of Social Media Marketing
such as Contest App Launches, Facebook and Twitter parties
as well as Google+ Hangout Discussions
• Creation of project budget to ensure cost effectiveness of
marketing campaigns
• Utilization of client templates and brand guidelines to
ensure brand standards are met

Interactive Director (One Year Contract) – Sweet World Media

(1 year 1 month)

• Creation of PHP based, customer controlled CMS websites
as per client brief and print concepts
• Developed and executed social media plan to complement
current company marketing initiatives
• Advised clients on available web strategies in order to
secure contracts and provide the best possible outcome
• Fostered strong client relationships on behalf of employer
by working closely with client’s art department, resulting in
creation of survey brochures and annual reports

Owner – Foundation Studio Marketing & Promotions

(5 years 7 months)

Web development, graphic design & social media branding & consultation

Director of Marketing & Operations – FreshPow! Custom Graphic Gear for Outdoor Action Sports

(2 years)

FreshPow! designs custom graphic gear for the action sports industry. FreshPow! collaborates with skilled graphic designers to produce FreshFacesTM temporary top-plates for extreme sports; snowboards, skateboards, skis, motocross, boating as well as co-ordinating apparel, stickers, patches and buttons. FreshPow! gear is sold worldwide through specialty stores and online at http://freshpow.ca

  • Featured Start-up of the Week; Babe of Business.com
  • Featured on the Industry News Section; Board The World.com
  • Featured on the Front Page and Business Section; Snowboard-Life.com
  • Featured in the News Section; ABC-of-Snowboarding.com

Marketing Coordinator (One Year Contract) – Ladies of the Lake

(1 year 2 months)

• Creation of marketing materials, print production and coordination, media relations, administration and volunteer management. Event planning and coordination.
Designed and developed website, E-Newsletters, web and
print advertisements and interactive PDF-documents
• Developed and executed media and promotional plan for
marketing initiatives
• Provision of website maintenance and content creation to
ensure an engaging web presence
• Interpreted creative briefs, resulting in brainstorming, layout
and final artwork production of product sell sheets, cooler
clings and promotional items such as key chains, fishing
lures and pens
• Created company promotional marketing campaigns
consisting of vehicle wraps, various vinyl graphics and
magazine advertisements

Marketing & Youth Entrepreneurship Assistant –Job Skills

(4 years)

• Analyzed survey data, executed internal marketing campaigns and coordination of collateral production
• Assistance to the program facilitator in creation of workshop material, program attendee support, administration, workshop organization